Wine Folly · For the Trade
How brands work with us.
Real campaigns, real numbers. How partners have reached the next generation of wine drinkers through Wine Folly’s editorial voice and audience.

Catena Zapata · Spring 2026
Introducing Massale Selection to a new generation
How Wine Folly framed Catena Argentino Malbec's Massale Selection story for World Malbec Day and held the fine wine audience for nearly 20 minutes on a single article.
Catena Argentino Malbec · Massale Selection 2026

Prosecco DOC Consorzio · Fall 2025
Building recognition for the DOC label
How a three-part educational video series and full-funnel program turned 1M+ touches into organic advocacy for the Prosecco DOC seal.
Prosecco DOC Differentiation
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