Wine Folly Inc.
Engaging.
Informative.
Accurate.
What wine information should be. Wine Folly Inc. is the parent company of Wine Folly and the Wine Folly Database. Content and data, working as one source consumers and businesses can trust.
The problem
Wine information
is, frankly, poor.
Six structural problems we keep running into across the industry. Every one of them is a reason this company exists.
Limited.
Information about most wines is sparse for consumers and trade alike. Even basic facts can be hard to confirm.
Digital assets.
Photography, maps, and regional information are scattered, hard to find, and wildly inconsistent in quality.
Regional facts.
No one knows precisely how many wineries or vineyards exist in any given region. Most published numbers are estimates.
Global standards.
There's no global standard for describing wine information, so every catalog reinvents the wheel.
Sharing.
Technical sheets still live on paper and PDFs, going out of date the moment they're printed.
Misinformation.
Misinformation about wine flows freely, whether purposeful, accidental, or just repeated until it sounds true.
A thought experiment
How much would
it cost to load 15,000
wines into a retail
catalog?
Data entry per SKU. Photography. Regional notes. Vintage updates. Multiplied across every wine, refreshed every year.
In the age of AI, accuracy isn’t optional. Every error gets ingested, repeated, and amplified.
That’s the work the Wine Folly Database is built to retire. Producers maintain their information once. Everyone else reads from one source through clean APIs.
Why now
Folly.ai isn’t
just a domain.
In the age of AI, the wine industry needs a single source of truth for its information. We built one.
We picked .ai on purpose.
When AI reaches for a wine fact, the source it cites should be the source of truth. That’s what folly.ai exists to be.
Owned by the producers.
Wine information from the Wine Folly Database is controlled by the producer who made the wine. Partners read through clean APIs.
A brand that’s taught millions.
Wine Folly educates millions of wine lovers every year. The same content and data is now available to the models that need it most.
The portfolio
Two pillars,
one mission.
Wine Folly
Engaging, accessible wine education.
Wine education for millions. Wine Folly's digital courses, certifications, and guides make learning about wine faster, easier, and more affordable than the traditional path.
winefolly.com
Wine Folly Database
Wine information, controlled by producers.
Every wine has a unique story. The Wine Folly Database lets producers tell theirs once, controlled by them, available everywhere through clean APIs.
db.wineWho we serve
Built for the
wine world.
Wine producers
A free, easy-to-use cloud platform for storing and sharing wine information.
Education & media
Trusted facts alongside information that comes straight from the source.
Governance & commissions
Information about regions, appellations, vintages, and trends.
Marketplace, apps & retail
Standardized, strongly typed information delivered through clean APIs.
Research & innovation
Large data models and machine learning, built on reliable foundations.
Import, export & logistics
Technical information and automations that reduce cost across the chain.
Solutions for the
modern world of wine.
It’s our passion, drive, and folly to serve this industry as stewards of information and advocates for wine in its future.